A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
So now let us understand what does branding actually means –
What is Branding?
Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the public’s perception.
So here from the above definition it is clear that what is branding and what is it actually means. There is a lot to tell about branding and, and a lot of misconception.
Some people think it’s a logo, a company color, consumer advertising or promotion. It is all of those things, but the overarching question is ‘Why is branding so important’? This actually gets to what’s at the heart of the matter:
Branding is what occurs when you make a heartfelt connection with your customer.
Making that connection with a memorable visual ‘look and feel’ or a striking slogan, yes, of course that’s a core part of branding. But more than that — your brand is the recognition that, in your particular marketplace, you have actually stated the value of your product/service in terms that resonate with your customer. The value of your product/service is unmistakably yours. Why? Because your “brand” is the representation of your unique competitive advantage.
Now i think you all understand what is branding? , why is it important? and does it really mean? But today we were not creating a debate on it. Today in this post i would like to show you some great branding works done by Roshnee Desai but before there is a small bio about Roshnee Desai, about her works etc in renovating branding with awesomeness.
Roshnee Desai is a multidisciplinary designer. She has worked in branding, motion graphics, music and film publicity design. In her short but productive career, Roshnee has worked with a radio station, newspaper, website, TV channel, advertising agency and finally a brand consultancy.
Consequently she has been on the team for various big-league branding projects like Champions League T20 and branding the West Bengal government. Roshnee is currently working with Landor Associates on designing for brands like the Taj Group of Hotels, ICICI, Mahindra and Mahindra among others. Cool huh??
From Branding for Expressions Modern Dance Company,Wedding Invites upto branding of ‘Say It With’ Store , in every field Roshnee proved her creativity. Personally i don’t know her but while surfing on web about branding, graphic designing on all that cgvalley stuff, and meanwhile on updating cgvalley facebook fanpage, a notification popped up on my screen displaying a post about “new branding consultant of band Agnee
“, so i opened Roshnee’s portfolio
and got amazed with her works and soon became fan of hers. So this is a small tribute for Roshnee and below there are some few works done by branding her. As a graphic designer she really inspired me so today i’am sharing a post. Hope you all like it and got inspired.
Branding for Expressions Modern Dance Company
Road to India Music Album
‘Say it With’ Store Branding
Have you checked out this post of
Beautiful Branding Works By Roshnee Desai? Please share your views and don’t forget to share this post with your friends on social sites.
making imaginations come alive 🙂